Saturday, August 22, 2009

WHAT IS ARTICLE MARKETING?

What is article marketing and how does it relate to Internet marketing and search engine optimization?

We have discussed ways to generate traffic to your blog site by using different “free” methods such as: social bookmarking, social networking, article directories and RSS feeds. Probably the most important revenue source you can use to create a viable online business is the use of Article Marketing. This is a free technique to drive traffic to your blog site and to the merchant websites they are affiliated with. This method is best to use to obtain free search listings with the search engines, Google, Yahoo and other search engines.

The process is fairly simple and at the same time creates another revenue stream as sites like Squidoo.com and Hubpages.com will pay you for the quality content. By submitting an article on subject matter that your interested in to these directories you are adopting their search engine ranking. This means you can get listed on the first page of the results in a matter of days. If you tried to optimize your own site, it could take months to be ranked by Google or others. FREE TRAFFIC = FREE ADVERTISING= NO OVERHEAD.

If your looking for a zero cost Internet business then Article Marketing is the way to go. Remember, search engines rank on popularity and generally a new website or blog is not popular with the search engines. Now, if your write an article to a “popular web site” such as Squido.com your article will live on their domain and inherit the popularity of that entire site. This will give your article a head start. With article marketing you are leveraging the strength of these large sites: Enzine Articles, Squidoo and U.S Freeads.com, to get top natural listings for your articles.

In order to learn exactly how to find the right keyword to use in article marketing and achieve a top ranking in search engines and how to create profitable article marketing campaigns, check out these sources:

Wealthy Affiliate University provides training and tutorials on how to create profitable article campaigns and how to submit to an article directory.

One Week Marketing Action Plan is an e-course that walks you through the prep work of preparing an article for site submission.

Writing articles about new affiliate programs or brand new product releases is a great way to get listed fast with in search engines. Commission Junction.com, Linkshare.com and Clickbank.com send out notifications of new products quite regularly and you can take advantage of these by writing an article about the new products or services offered. In order to do this, you will have to be an active affiliate of those networks. Your articles should range between 300-500 words in length providing adequate information on the topic.

Once your article is complete here is a list of top article submission directories to use:

Enzine Articles.com
Squidoo.com
U.S. Freeads.com
Hubpages.com
Go Articles.com
Wet Paint.com
Article Dashboard.com
Article City.com
Easy Articles.com

If your going to submit your article to 2 or more of these sites, be sure to change the wording so that they maintain their uniqueness.

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